Privacy Notice

Last updated: 09-10-2025

1. Scope
This Privacy Notice applies to all data subjects whose personal data is collected and processed by Global Sports Link Ltd, in line with the General Data Protection Regulation (GDPR).

2. Responsibilities

• The Data Protection Officer (DPO) is responsible for ensuring this notice is made available to data subjects before their personal data is collected or processed.
• All staff who interact with data subjects are responsible for ensuring this notice is provided to them and that their data is handled in line with this policy.

3. Who Are We?
Global Sports Link Ltd specialises in selling sports goods and services through:

• Our website: www.cricketdirect.co.uk
• Telephone orders
• Our physical store in East Ham, London, UK

We are committed to safeguarding your personal data and respecting your privacy.

4. Personal Data We Collect

Data Type	Source
Full Name / Company Name	Provided directly by the data subject
Full Address	Provided directly by the data subject
Telephone / Mobile Number	Provided directly by the data subject
Email Address	Provided directly by the data subject
Payment Information	Collected directly by Stripe — not by Cricket Direct Limited

5. Third-Party Services and Data Sharing

Stripe
“In order to offer you Klarna’s payment methods, we may pass your personal data (contact and order details) to Stripe at checkout to assess eligibility and personalise your experience. Your personal data is processed in accordance with Stripe’s privacy notice.”

Microsoft Clarity & Microsoft Advertising
“We use Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through heatmaps and session replay. This helps us improve our services and marketing. Data is collected using cookies and other tracking technologies. For more information, see the Microsoft Privacy Statement.”

6. How We Use Your Data

• Processing and delivering physical orders
• Communication and customer support
• Marketing (via Email, SMS, and Mail) — only where explicit consent is given
• Cart reminders via SMS
• Fraud prevention and website optimisation

Note: We do not share SMS opt-in data or consent with any third parties.

7. Lawful Basis for Processing

• Performance of a contract – e.g., to process and deliver your orders
• Legitimate interests – e.g., to correspond with you or improve our services
• Consent – required for marketing communications and specific data sharing

8. Consent

• Clearly explain why your data is being collected
• Obtain your explicit, affirmative agreement
• Maintain records of consent
• Allow you to withdraw consent at any time by contacting us at: info@globalsportslink.co.uk

9. Data Disclosure

• Couriers and postal services for delivery
• Suppliers fulfilling orders directly
• Third-party service providers who support our business (e.g., payment providers)

All third parties are contractually obligated to protect your data and use it only for the specified purposes.

10. Data Retention

• Fulfilling the purpose it was collected
• Legal and regulatory obligations (e.g., tax and audit)
• Business continuity or support

11. Your Rights Under GDPR

• Right of access – to request what personal data we hold about you
• Right of rectification – to correct inaccurate or incomplete data
• Right to be forgotten – to request deletion of your data under certain conditions
• Right to restrict processing – to limit how we use your data
• Right to data portability – to transfer your data to another organisation
• Right to object – including to direct marketing or profiling
• Right not to be subject to automated decisions, including profiling
• Right to judicial review – if we refuse your request, we will explain why. You may then complain to the supervisory authority.

All rights requests can be submitted via email to: info@globalsportslink.co.uk

12. Complaints

If you wish to lodge a complaint about how your personal data has been handled, you may contact:
Supervisory Authority: Information Commissioner’s Office (ICO)
Website: www.ico.org.uk

Or contact our Data Protection Officer (DPO) directly:

Data Protection Officer
Global Sports Link Ltd
Unit 9 Market Place
5 Pilgrims Way
London
E6 1HW

Email: info@globalsportslink.co.uk
Phone: 07777412255

13. Definition of Personal Data

• Name, address, contact details
• IP address or device identifiers
• Any factor that can directly or indirectly identify an individual

14. How We Protect Your Data

• We use secure systems and procedures to prevent unauthorised access.
• Access to personal data is restricted to authorised staff and contractors.
• We regularly review our security practices.

15. CCTV Use (In-Store Only)

• CCTV footage is used for safety and security.
• Recordings are retained for up to 30 days.
• Stored securely and kept longer only if needed for incidents or legal matters.

16. Access to Your Data (Subject Access Requests)

You may request:

• What data we hold about you
• The purposes of processing
• Who your data has been shared with
• How long it will be stored
• Information about any automated decision-making or profiling

To process your request, we will ask for proof of identity. Acceptable forms of ID include:

• A valid passport
• A current driving licence

17. Contact Details

Data Protection Officer
Global Sports Link Ltd
Unit 9 Market Place
5 Pilgrims Way
London
E6 1HW

Email: info@globalsportslink.co.uk
Phone: 07777412255