Global Sports Link was established with the vision of creating a trusted sports goods retail business in the UK, combining both physical and online store models.
Our retail outlet is located at Market Place, East Ham, London (E6 1HW), a prime location on the busy High Street South, offering excellent access and visibility to the local community.
The business launched with a primary focus on cricket equipment and related services, catering to a strong and growing demand within the local and regional sports community. Building on this foundation, we have also expanded our offerings to include multi-sport equipment.
The idea of establishing a sports-related business emerged from our founder’s continued involvement in sports, social, and community initiatives over the years. Through volunteering and supporting numerous local events, we developed strong connections and deep insights into the needs of the community. These trusted relationships and our ongoing engagement became the key inspiration to launch a business that is not only commercially viable but also closely aligned with the community’s interests and values.
We opened our physical retail store in the heart of Market Place, East Ham, London, marking the official launch of our business. We began by offering a curated range of cricket-related sports goods and services, allowing us to focus on a niche market and understand customer behaviour more effectively.
Global Sports Link was founded not just to provide quality sports products, but to empower people, promote active lifestyles, and strengthen the very communities that inspired us from the start.
To be the go-to destination for every athlete and sports enthusiast—providing quality gear, expert guidance, and an inspiring shopping experience that fuels passion, performance, and a healthy lifestyle.
Integrity
We operate with transparency, honesty, and accountability in all aspects of our business.
Customer Focus
We prioritise customer satisfaction and need in every interaction.
Innovation
We embrace change and continuously seek creative solutions to drive growth.
Teamwork
We foster a collaborative environment where everyone contributes to shared success.
Excellence
We hold ourselves to the highest standards and strive for exceptional quality in all we do.
Sustainability
We are committed to environmentally and socially responsible business practices.
Global Sports Link
Unit 9 Market Place
5 Pilgrims Way
London
E6 1HW